I am a humane soul, a designer, a design thinker, a grumpy inventor, an over-active academician, a yellow lover, a workaholic or a lazy bum, a detached yet adventurous graphic designer, and a colour-radical artist. I enjoy problem-solving and coming up with original solutions that empathise with users and understand the daily struggles of all stakeholders.
'I solemnly swear I am up to no good' - J.K. Rowling's
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As a Harry Potter enthusiast, this sentence stuck with me, mostly because in real life I have always strived to do good. So, in contrast to who I am in real life, I shall pretend to be an outgoing and extrovert designer.
JOURNALS
I create
I'll describe myself as a versatile, Humane-driven communication designer who prioritises designing with humane intentions and keeping real people in mind. I employ Human Centred create techniques to conceptualise, create, and improve company performance, which includes a deep grasp of user psychometric behaviour.
I love the process more than the end. The design process keeps me alive; the exhilaration of solving a design problem stimulates my design thinking and provides me with the necessary adrenaline rush. This is a philosophy I learned at NIFT that has stuck with me. Today, I offer this to my pupils (who, by the way, are considerably more creative than I am).
I innovate
I destroy
I demolish beliefs that are ingrained in the cognitive process of Linear design solutions. I believe design systems are flexible, allowing for multiple approaches to a problem.
I am a faculty member at the School of Communication Design. I teach promotional design, User Experience Design, branding, Design thinking, Typographic elements, and other graphic design courses. I am also function as a visual designer at UID and am responsible for responsible of all of the creative collateral published and showcased by the university.
I build
